CategoryHow To Blog

How And Why To Add Rich Snippets To Your WordPress Blog

How And Why To Add Rich Snippets To Your WordPress Blog

Adding Rich Snippets to your posts and pages is more important than ever, with Google hinting it may decide to use structured data in its ranking algorithm some day.

Not surprisingly, Neil Patel posted a great blog post about implementing structured data (schema markup or Rich Snippets) in your website or blog. If you want to understand this from the SEO point of view, his post is a must-read.

In this article, I simplify Rich Snippets so that you can understand how and why you need to add them to your WordPress blog.

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Journalism Ethics Guidelines To Make You An A-List Blogger


“Want shares and links? Create deep research or opinion-forming content,” says a new study jointly conducted by BuzzSumo and Moz.

Having had some training and background in journalism, it made me happy to know that the content sweet spot for achieving both links and shares online is “authoritative, opinion shaping journalism on current topics or well researched and evidenced content” because it attracts more referring domain links.

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How To Make Your Blog Go Viral (Hint: Promote It)


A while ago, I wrote a post on the “7 Qualities Of Incredibly Viral Content” in which I outlined seven qualities that I noticed in content that goes viral.

This was before I happened to start reading a book called Contagious: Why Things Catch On by Jonah Berger and realized that he talked about much the same thing in his book. If you really want to get a handle on creating viral content, go read this book.

Every social media marketer and content creator wants to know the secret to creating viral content. But, aside from a few qualities mentioned in my article above and in Jonah’s book, there is no “secret” to creating viral content. The clues are all there, if you know where to look.

Besides, creating content is only part of the puzzle. It’s no use creating an awesome blog post or video if you don’t promote it and give it the exposure it needs, so it gets seen by the right people (read, influencers).

As the infographic from Crazy Egg below shows, content promotion is as important (if not more) than content creation. In fact, bloggers like Derek Halpern recommend that you spend 20% of your time creating content and 80% promoting it.

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Blog Marketing Tips: Join A Community To Promote Your Blog

Join A Community To Promote Your Blog

One way of building links to your blog is by reaching out to other bloggers who write about the same topics and requesting them to link to you. Joining a blog community is a good start to your blogger outreach program.

If you join a blogging community, you will find that users just like you have created communities for people with common interests.

There are blog communities for just about any subject, and if you find that there isn’t a community for the subject, you can create one. These communities are an ideal place to promote your blog.

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Optimal Length Of Blog Posts and Other Content Online [Infographic]

Have you ever asked yourself, “How long should my blog post be?” Well, this handy infographic from the guys at BufferSocial has all the answers.

From the optimal length of blog posts, to the length of your LinkedIn, Facebook, Twitter and YouTube content, you’ll find this information pretty invaluable as you start creating a social content posting schedule for your business.

Tip: With blog posts nowadays, longer is better. According to the infographic below, 1600 is the optimal post length (Whew!). That’s going to keep us content marketers busy as hell!

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