Thursday, June 30, 2005
How To Create A Promotional Blog
Copyright © 2005 Ken Leonard Jr
KLJ Online
You may have heard of the current internet rage, blogging. Whether you are a novice or an experienced webmaster/marketer, publishing a blog can create another stream of targeted website traffic. Today you will learn how easy it really is to create a blog for your product or service promotions and how you can get free, quality traffic to your website by using one.
This article will take you from creating your first blog the right way, through getting it noticed by a lot of people, to getting new leads from your product or service lead capture site. You will find out how easy and effective blogging can be for you.
Creating Your First Blog
Go to http://www.Blogger.com and sign up for an account. Follow the instructions provided to create your blog. Try your best to come up with a descriptive name for your blog that will attract attention. A good example of an enticing blog name can be found here: http://lifewithoutdebt.blogspot.com Choose a blog name that sparks curiosity. This will get qualified prospects clicking on your blog listing to find out more.
During the set up process, you will be offered many options. Here is a list of settings that will ensure that your blog will get noticed...
- Check the box to "ping http://www.WebLogs.com"
- Turn NavBar On
- Set "Email Post To Friend" to Yes
- Turn "Post Pages" On
- Turn "Site Feed" On
- Set "Add to http://www.Blogger.com listings" to Yes
Directing Traffic To Your Product Website
Sign each post to your blog with your name and website link. The most interested visitors will click through to your product or service website. With a lead capture system in place, you can have continued contact with all of your blog prospects. Offering a free report or eCourse on your product site that would be genuinely useful to your prospect will allow you to capture their contact information. These will be quality leads that did not cost you a dime.
This is the power of a properly managed blog.
Getting Your Blog Noticed
Your blog should be based on one main keyword that relates to your product or service. Use this keyword throughout your blog posts. When you make a new post to your blog, include another related keyword that people would use to search for your product.
Your job is to post to your blog every day for the next 30 days. Updating your blog frequently will put it on several "Recently Updated" lists that appear on websites that track blog activity. Doing this will also get you noticed by the internet search engines. After 30 days, you will have a 30 page niche website with keyword focused pages that will attract attention.
To get your blog noticed by even more people, submit the URL to blog directories and blog search engines. Here are a few to get your started:
http://www.Technorati.com
http://www.DayPop.com
http://www.BlogDex.net
http://www.PopDex.com
http://www.BlogStreet.com
By following this plan, you can expect targeted visitors to your product website literally overnight. You can get sign ups to your lead capture system (if it is designed properly...) every time you make a new post. For the minimal amount of time it takes to set up and manage a blog, having one can be a cost effective way to generate quality prospects for virtually any product or service marketed online.
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