Sunday, May 08, 2005
Buzz Marketing For Longhorn
I think Microsoft is doing a really smart thing by getting together a team of bloggers (that it calls Team 99) to test and blog about its new Longhorn OS.
Besides “educating” developers about its new release, and sorting out the bugs, the bloggers will also be creating a buzz about the new OS.
And that’s where the magic of blogs comes in for marketers – its all about creating a buzz, especially for a new product launch.
Microsoft’s Team 99 in the news
Via Steve Rubel
