Friday, May 06, 2005
Blogging and Small Business: Made For Each Other
I discussed the issue of why blogging is more suitable to small business in my recent teleseminar on “Using Blogs to Market Your Products & Services” with Denise Wakeman and Patsi Krakoff.
Today Steve Rubel reports on a two-piece article in The San Francisco Chronicle that discusses how blogs level the playing field for smaller firms.
I completely agree with that in my teleseminar. 
The article states:
Some analysts suggest that blogging presents an ideal marketing opportunity for small business -- that blogging is in fact better suited to the needs of small firms than large ones.
From artists selling paintings, to restaurants, to actors, film makers, a number of small businesses have found blogs an ideal way to connect with their audience.
I believe that anyone who has something to sell or an idea to promote can benefit from blogs.
But if you’re an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests – there is immense potential in using blogs to promote your business.
While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses.
But blogs have completely levelled the playing field for marketers. Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
