Tuesday, March 15, 2005
Increase Traffic to Your Blog from Search Engines
Tinu AbayomiPaul has written an excellent article on how to increase traffic to your blog and get it spidered more often by search engines.
Her top five tips for lucrative blog search engine optimization include:
- Optimal Keyword Choices
You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.
Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a "lucrative keyword".
- Optimal Keyword Placement
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.
You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.
- Posting At Certain Times
Instead of pinging at 15 minute intervals when your site hasn't been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day.
- Getting Linked
Turn on your site feed(s) and use them to promote your blog. If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.
- Updating Frequently
The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.
