Tuesday, March 15, 2005
Blog for Business: Is It Right for Your Company?
I published this article by Barbara Payne on my Blog maniac site. It has very good tips for assessing whether a blog is right for your business. Barbara evaluates blogs using the PPC technique (Pluses, Potentials and Concerns).
She recommends that you “Let Your Customers Read Blogs Written By Your Salespeople.” Seemingly radical ideas.
But she illustrates how it works by quoting a recent Harvard Business Review article which recounted how the CEO of a midsize corporation stood up at a big company meeting to introduce a new product they’d developed, only to find that most of the audience already knew about it.
Why? Because they’d been reading the blog of one of the company’s junior associates—who chronicled the progress of the development. Not surprisingly, HBR heralded this as a wakeup call to corporate marketing folks.
Read the article Blog for Business: Is It Right for Your Company? here
