Tuesday, February 01, 2005
Should CEOs Start Blogging?
In her new article on Marketing Profs, Susan Solomon asks whether it’s time for CEOs to take up blogging time for CEOs to take up blogging
Old-school thinking demotes blogs to the domain of college students and frustrated authors battling writers block.
New-school thinking elevates blogging to a much different sphere of influence. Journalists have embraced blogging -- both authoring blogs as well as consulting them for sources.
And now blogging also has a place in the corporation -- in fact, it's actually good for business.
She goes on to discuss the benefits of corporate blogging, provide tips for getting it right and offers examples of organisations like Microsoft and Google that have benefited from their blogs.
Apparently, corporate blogging is not just THE thing to do — it even merits its own exclusive club, she concludes.
