Tuesday, January 11, 2005
Will Large Agencies Have An Advantage In Blog Consulting?
Fredrik Wacka believes that an intranet is more effective in terms of ROI than an external site (blog), for many companies
It's one thing to for example build a personal brand with blogging for an individual. It's an entirely different thing to try to change corporate culture, working methods and so on with blogging as one of many tools.
Where a good writer and decent businessman can build a blog consultancy to do the first, it takes strategic organizational and communicative competence to do the other.
He also believes that the large agencies are more likely to make the grade, and will emerge winners, in the growing blog consulting market.
