Wednesday, January 05, 2005
Indian Press Wake Up To Blogging Phenomenon
Finally, the Indian press has woken up to the blogging phenomenon. There were two articles (that I noted) in the mainstream press that covered blogging.
S Kalyana Ramanathan in an article titled "Blogging for Dummies" the Business Standard notes that "what must have started as an off-shoot idea of the dot com boom (...and the bust) is today a full time business for many. Business, not just in the sense of earning a living but something as routine as coming home to blog."
Dinesh C. Sharma reports in an article on CNET news that the Indian Web log (SEA-EAT) that aims to aid tsunami survivors has reported 1.1 million hits within 10 days of its launch, in a country where blogging is still in its infancy.
One thing I've noticed however, is that like their counterparts in the US, most bloggers in India are young, often in their teens. Not surprising because most young people are internet and tech-savvy, and blogging is a way for them to "belong" to part of a community online.
It's the older generation (in general, though there are exceptions) who are not frequent internet users that seem to be slow on the uptake.
But as blogging becomes part of the online marketing mix and awareness of its benefits spreads, I bet we'll see a lot more older people, CEOs, marketing heads and PR agencies jumping on the bandwagon.
