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Business Blogging Tips: How To Use Blogs To Brand Yourself, Build Your Influence and Sell More Of Your Products and Services Online

Monday, January 31, 2005

 
How Not to Get Fired Because of Your Blog

Biz Stone from Blogger has some useful tips for you if you post work-related information on your blog.



Do you blog at work? Do you check your referrer logs and surf the blogosphere all day from your office? Do you think it might be funny to mock your co-workers publicly, or that it could be a good idea to post photos of sensitive corporate information on your blog?


As with any public medium, care should be exercised from time to time.


Photos: Choose Your Captions Wisely. Just because you have information does not mean you should release it to the entire wired world.


Understanding "Public": When you publish a blog entry, you are broadcasting this information to a potential audience of millions.


Blogging off the Company Pier: A traditional boss will want to see you working when they visit your cube, not blogging. Use a bookmarklet to blog quicker, more efficiently, and less visibly.


Modify the intellectual environment: Get copies of The Cluetrain Manifesto and launch a quiet campaign to work the manifesto into the upper echelons of your corporate hierarchy.


Keep Blogging: If you end up getting yourself fired for blogging, use your newfound "dooced" status to grab some headlines, wind up on Oprah or even bag a million dollar book deal.


For more tips on business blogging, get your copy of Debbie Weil’s Business Blogging Guide and Scoble’s Corporate Weblog Manifesto when you subscribe to my Blogging for Marketers email course.


Reality PR will show you how to get much better results than traditional PR, using tactics a lot more solid than tired, old-fashioned press releases.
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