Tuesday, January 11, 2005
Companies Start Blogging For Sales, Dialogue
Kevin O’Keefe posted about an article on MSNBC reporting on companies that have started blogging to boost sales and dialogue.
Some points worth noting from the article:
Communications industry experts say blogging's fast-growing popularity and user demographics can be beneficial to corporate America, and it's time for more companies to jump on the blog-wagon.
There are risks associated with corporate blogs and some companies are better off sticking with tried and true marketing methods.
Blogging suits some businesses better than others. A company must have information it can disseminate often. A blogger must also be passionate and engaging.
Blogging is not a substitute for more traditional means of communication, but it is a new and powerful tool that needs to be part of any integrated approach to getting information out.
Companies should consider monitoring blogs and submitting information to them on occasion.
GM is the first of the big car companies to have its executives blog. GM Vice Chairman Bob Lutz' launched his FastLane Blog on Jan 5.
However B.L. Ochman believes that Bob Lutz' posts to his blog are nothing but a publicity gimmick.
