Tuesday, January 11, 2005
Blogs As Journalism and PR
Shel Israel writing in The Red Couch on Blogs As Journalism and PR
…today PR communications channels are generally perceived as being corrupt and uncredible. As such, they have deteriorated as a business tool. Blogging today has superior credibility, adheres to better rules of self-governance and reshapes how and why PR will be practiced if it is to survive.
PR people cannot just treat blogging as another channel down which they will toss the same old crap. Their new role will be to teach company officials to speak for themselves, in a plain language and adhering to the rules that makes blogging a more credible communications channel.
This creates a huge opportunity for the very best of PR practitioners. I think blogging is indeed part of a new PR that has only now just begun to form, but will take shape and offer value in the not too distant future--but blogging and PR practitioners need to approach each other with the same caution as two amorous porcupines.
