Tuesday, January 04, 2005
Blog Reading Explodes in America: BBC
The BBC website reported the findings of a new survey conducted by the Pew Internet and American Life Project which concluded that Americans are becoming avid blog readers, with 32 million getting hooked in 2004.
Here are some of statistics quoted in the article:
Blog Readership
- Blog readership has shot up by 58% in 2004
- 27% of online Americans have read a blog
- 5% (6 million Americans) now use RSS aggregators
- 12% of online Americans have posted comments on blogs
- Only 38% of online Americans have heard about blogs
- Reading blogs remains far more popular than writing them
Blog Creators
- Eight million Americans have created a blog
- Blog creators were likely to be young, well-educated, net-savvy males with good incomes and college educations.
More sound bytes from the survey
- Bloggers have influenced some media coverage, but the mainstream media still dominate what's going on.
- What blogs do best is create a buzz. Bloggers watch the mass media and each other, looking for nuggets and passing them around. There seems to be a symbiotic relationship between bloggers and the media.
- Blogging is still something that only the most elite Internet users do, and blog reading is done mainly by the most experienced Internet users.
