Wednesday, January 05, 2005
Blog PR Is As Much About Listening As Talking
Blog monitoring services are in the news with the recent launch of Blog360. Blog 360 will advise clients on strategies to create, participate in, monitor, and advertise in blogs.
Sound bytes from the article on Clickz:
- Bacon's Information's new blog-monitoring service quickly came in for ridicule with its proposal to monitor the "most reputable" blogs, primarily those written by journalists. Critics said its arbitrary label of "reputable" limited the effectiveness of the service.
- Creating a corporate blog isn't for everyone, said JupiterResearch Senior Analyst Gary Stein.
- There are big differences in how a PR person should handle reporters and bloggers, says Steve Rubel. For example, if a PR person mishandles a pitch to someone in the press, their client will probably not get coverage. If they mishandle their relationship with a blogger, they could face public ridicule, .
Steve Rubel sums it up beautifully when he opines that in the Web log environment, listening is at least as important as talking.
Before running off and starting to publish, online communicators need to spend more time using blogs to listen and learn from the market.
"Consumers are in control, and consumers are the media. It's a paradigm shift that's going to change PR forever," he said. "We need to be listening to bloggers as much as talking to them."
Via Micropersuasion
